The Crown Jewels Exhibition
London, England

RAA has designed an exciting new exhibition that reveals untold stories about the history and significance of the Crown Jewels, which are housed at the Tower of London.

The exhibition opened just weeks after the world witnessed these precious objects in use at the Coronation of King Charles III. It is the first major change to the Jewel House since Historic Royal Palace’s re-interpretation of the Crown Jewels in 2012.

The Crown Jewels are the United Kingdom’s most exquisite treasures. Comprising more than 100 objects and 23,300 gemstones, the collection is priceless, being of incalculable cultural, historical, and symbolic value. Up to 15,000 visitors a day come from all over the world to see them.


With a timeless design that respects the heritage of the Tower of London’s Jewel House through minimal intervention, the Crown Jewels exhibit lets the collection’s dazzling objects take center-stage. RAA crafted immersive storytelling environments using a combination of media techniques and graphics to create both grand and intimate moments that draw visitors through each space.



Visitors can see firsthand the Crown Jewels and their abiding significance, both to the monarchy and to a diverse global population.
Size 1,000 square meters
Year 2023
Architect Carden & Godfrey
Project Details
ContractorsFactory Settings
Graphic FabricatorsOmni and Displayways
Showcase ManufacturersMeyvaert
GRC Panel FabricatorsMASS Concrete
Vinyl Floor FabricatorsBolon
Lighting DesignersMichael Grubb Studio
AVSquint Opera and Coda to Coda
Base Build BontractorsSykes
Base Build ElectricalBullens
Exhibition ElectricalReeds
Conservation Architect Services/ Base Built Contract AdminCarden & Godfrey
MountsColin Bowles
TactilesLoz Simpson
AwardsIndigo Design Awards: Gold Winner, Integrated Graphic DesignRed Dot Award: Winner, Brands & Communication DesignMUSE Design Awards: Gold, Interior Design – MuseumLondon Design Award: Platinum Winner, Interior Design, MuseumSelwyn Goldsmith Awards: Regional Finalist, Universal DesignCivic Trust Awards: Regional FinalistMuseum + Heritage Award: Shortlist, Permanent Exhibition of the YearLondon International Creative Competition: Shortlist, Build / Architecture
Photography Andrew Lee
“Seeing these iconic symbols of power and tradition up close is truly unforgettable, and it leaves a lasting impression long after the visit is over.”
—King K.
“A symbol of power, beauty and a legacy that has crossed centuries — this diamond has seen it all.”
@rohit.chaudhari_
“You often see them during royal functions, but I never thought I’d actually see them.”
—Patrick P.
“Believe me when I say that the jewels are beyond magnificent!”
@pollycarlson4770
“The display of priceless crowns, scepters, and ceremonial objects is breathtaking.”
—Valentin G.
“Now I can say I’ve actually laid eyes on the most expensive, exquisite, as well as historical items I will ever lay eyes on again in this lifetime!”
@free_spirited_traveler
“You don’t just see them; you feel the weight of centuries of royal ceremony and power. It’s like stepping into a vault of living history.”
—Cassie I.
“An absolutely wonderful display of the history and meaning of The Crown Jewels.”
—Michael S.
“The splendor and the unusual jewelry are truly remarkable. The presentation in the dark atmosphere is also beautiful.”
—Yoshi H.
“This was truly the closest I’ve ever felt to royalty.”
—Yu H.