Ralph Appelbaum Associates

Casa 1895 is a unique visitor experience integrated into the real, working, state-of-the-art factory where Lavazza’s new specialty 1895 coffee is made. This 1960s factory building was renovated and redeveloped in 2019 to create an advanced new factory dedicated primarily to the production of 1895 coffee. The Casa 1895 visitor experience was developed in tandem with the architectural refurbishment of the building and the design of the factory fit out, so that the visitor experience is truly integrated into the workings of this new factory environment.

In line with the brand values of 1895 as a premium coffee, the Casa 1895 experience takes visitors through the multi-sensory process of coffee design. It is a story told in three parts. The first, Expeditions, uses immersive projections to let visitors travel with Lavazza’s experts to source perfect coffee from various sources around the world. They experience the culture, climate, economy, and social context. The second, Transformations, provides a window into the 1895 factory to see dramatically illuminated sample roasting machines and observe the work of Lavazza’s skillful artisans. The third, Sensation, invites visitors into a hedonistic experience in the Coffee Cave. In a darkened space augmented by atmospheric visual and audio effects they sit at group tables to taste the coffee for themselves.