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Lavazza Museum

Turin, Italy

Lavazza Museum

The Lavazza Museum offers a sensory journey through global coffee culture, framed by the 120-year journey of the Lavazza family and their exacting dedication to coffee-making across five generations. Pushing the boundaries of brand museum design through a highly personalized approach, the Museum stimulates the visitor’s senses and imaginations.

Lavazza Museum_6

Inspired by Lavazza’s passion for composing the perfect coffee experience, RAA’s design concept is that of the “unique blend”: the magic that comes from Lavazza’s combination of tradition and innovation. It combines age-old coffee rituals with contemporary design, interaction, and immersive technologies.

Lavazza Museum_3
Lavazza Museum_3

Each one of the five galleries has different content and design, resulting in “five museums in one.” The experience is interactive, led by the use of an innovative RFID-enabled Lavazza cup that helps visitors activate the interactive media and save their choices. The visitor journey finishes with the tasting of a Lavazza-designed recipe.

Lavazza Museum 2
Lavazza Museum_2
Lavazza Museum_2

The Museum has become an instantly-loved anchor in the regeneration of Borgata Aurora, a former industrial district of Turin, Italy. It combines sensory enjoyment and culinary heritage in a way that engages visitors on the significance of coffee and culture culture on both a personal and global level.

Size 1,200 square metres

Year 2018

Architect CZA – Cino Zucchi Architetti

Project Details

Interactive MediaTamschick Media+Space

Fabrication & InstallationEurofiere S.p.a.

Audio-Visual IntegrationAcuson S.r.l.

LightingMichael Grubb

ScriptwritingScuola Holden

Structural Engineering & MEPAi Engineering

RenovationCino Zucchi Architects

Interactive Media ProgrammingNEO S.r.l.

AwardsADC: Art Directors Club Award: Bronze AwardGraphis Design Annual: GoldIndigo Design Award: Silver, Graphic Design – Branding

Lavazza Museum 8

Photography © Andrew Lee