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MobiGlobe, Volkswagen’s Autostadt

Wolfsburg, Germany

MobiGlobe, Volkswagen's Autostadt

Autostadt (Automobile City) is a visitor attraction adjacent to the Volkswagen headquarters in Wolfsburg, Germany. It serves as a communication platform between the Volkswagen Group’s individual brands and existing and future customers. It has a state-of-the-art car museum, brand pavilions for marques that range from Volkswagen to Lamborghini, driving courses for adults and children, tours of the world’s largest auto factory, robot-guided ascents of the 20-story car towers, and music festivals and other events.

MobiGlobe, Volkswagen's Autostadt_2

RAA was asked to create a new 3,050-square-foot installation in the Azzurro, or the “blue” pavilion. In what looks like an over-sized car from the outside is a cinema on the inside; visitors sit in swivel chairs, surrounded by six screens in a window-shield design. The film, which invites visitors to take a trip—through Bangkok, Los Angeles, Mumbai, and Zurich—illustrates how the infrastructures of auto-mobility have influenced personal frames of reference, business development, mindset, and culture.

MobiGlobe, Volkswagen's Autostadt_5

Interactive consoles at the room’s perimeter explore the state of the automobile industry worldwide, economic and socio-cultural developments brought about by auto-mobility, future challenges, and local opportunities.

MobiGlobe

Autostadt attracts around 2 million visitors a year. It is also regarded by the German National Tourism Board as one of Germany’s top ten tourism destinations.

Year 2006

Size 3,050 square feet

Architect Gerhard Merz

MobiGlobe, Volkswagen's Autostadt_9

Photography ©Peter Mauss