NASCAR Hall of Fame
Charlotte, North Carolina
The NASCAR Hall of Fame is an interactive, entertainment-filled attraction designed as a shrine to the history and heritage of this uniquely American motorsport. It is part of a mixed-use development on a five-acre site that encompasses an office tower and an expansion of the Charlotte Convention Center.
RAA was commissioned to bring the sport to life by immersing visitors in the sport’s spectacle, while also unpacking its parts. Across 86,000 square feet of experiences, visitors learn about its complex science, intense teamwork, technical innovation, and the personalities who have made their presence felt since NASCAR’s founding. The experience comprises 50 hands-on stations, NASCAR artifacts, and historic stock-car exhibits.
Upon entering, guests receive a smart ticket that tracks their performance as they engage with interactives throughout the facility. Visitors can practice working at a pit stop, call a race, or take the wheel of a racecar, and compete in a full-immersion track experience. The Heritage Speedway takes visitors from early auto racing to the present day. The NASCAR racecar’s design, safety, technology, and science are featured.
A 275-seat HD theater recounts NASCAR’s story. The Hall of Honor pays tribute to racing legends, while 18 historic race cars follow the visitor up the Glory Road.
Size 190,000 square feet
Year 2010
Architect Pei Cobb Freed & Partners
Project Details
FabricationMaltbie
Audio-Visual IntegrationElectrosonic, Inc
Interactive MediaUnified Field
LightingTechnical Artistry
SystemsJaffe Holden
AwardsArchitect Magazine, Pro AV Spotlight Award: Winner, Best Museum AV ProjectCreativity International Award: Honorable Mention, Environmental GraphicsEvent Marketer, Event Design Award: Silver, Best Museum Environment
Photography Sean Busher
“You can truly feel the heart and history of NASCAR in every detail.”
—Ritschie
“I learned a lot about the sport and those who paved the way for the drivers we all know and love today.”
@kaysvintagevanity
“Even as a mild fan of car racing, I found the experience to be enjoyable, entertaining, and engaging”
—Eddie L.
“The layout makes it easy to explore at your own pace and really soak in the sport’s heritage.”
—James Y.
“A playground of color, chrome, and vintage typography.”
—Jordan P.
“What an education. I could’ve stayed all day!”
—Lori D.
“It was a great way to learn about NASCAR history and experience the thrill of racing.”
—M DV
“There is so much history of this great American motorsport all in one unique and well laid-out facility.”
—Richard G.
“Loved the history of NASCAR and having a go on the simulator.”
—Richard N.
“We ended up spending the entire day in there.”
@snakemountain_truelove
“The exhibits are very well done, interactive, and full of history that makes you feel the passion of the sport.”
—Tuung T.
“I learned so much and gained a greater appreciation for the sport.”
—Andy Z.
“If you’re fan of NASCAR races, cars and legacy, this is a temple.”
—Fabry A.