First World War in the Air, Royal Air Force Museum
London, England

The Royal Air Force Museum, located on the former Hendon Aerodrome, is a national museum set across five buildings and hangars. For this institution, RAA was asked to create a new permanent exhibition for a story largely untold: aviation during the First World War.

The exhibition brings to life the compelling, entwined narratives of the people, innovations, engineering, and aircraft of the First World War, ultimately aiming to help audiences understand the pivotal role of aviation both then and now.


The incredible tales of the men and women who served in the air forces—both in the air and on the ground—are interwoven with the technological breakthroughs that paved the way for what aviation has become today. In this way, the exhibition appeals to a diverse audience, without compromising the wealth of technical details attractive to more specialized visitors.



Large-scale, theatrical installations combining media, aircraft, and objects—including an animated trench map and a dramatic aerial dogfight—connect the chapters of the museum’s story and bring the experience to life. Working closely with the museum, RAA developed an innovative approach to the interpretation and exhibition design that substantially reshaped the way in which visitors would encounter the collections. For instance, we took old drawings of pilot training devices and used them to design modern mechanical versions, which visitors can use.

Rather than simply showcasing the collections, the exhibition is strongly narrative-led and coalesces around a single strong message: he who controls the air controls the battlefield.

Size 2,300 square meters
Year 2014
Photography Andrew Lee
“The detailed descriptions and audio guidance was simply amazing.”
@david_dek
“There was so much interactivity and the kids loved it!”
@elizabethbeston
“Offers interactive exhibits and detailed displays that bring the RAF’s history to life.”
—Junhao P.
“Good way to connect with those times and to disconnect from the present.”
—Mihai S.
“A great collection of iconic aircraft with lots of interactive things for everyone to enjoy.”
—Nicholas T.
“The scale is breathtaking. Each hanger has been set out thoughtfully for maximum effect.”
—Peter A.
“Astounding experience in one of the greatest places to visit on this planet.”
—Ari M.
“I really enjoyed seeing more information about people behind the aircraft — their names and stories.”
—Dorota T.
“You might get the impression that you would be able to just climb into the pilot seat and fly off.”
—Enrico N.
“Brilliant collection of aircraft kept in perfect condition.”
—Michael R.
“The planes and other displays are presented perfectly, with the chance to walk between the aircraft.”
—Paul L.
“Offers incredibly detailed aviation history, spanning from the foundation of flight to the present day.”
—Tobin S.