Ralph Applebaum Associates

Skip to content

Main Menu

Ford Foundation

New York, New York

Ford Foundation

The Ford Foundation is a private foundation that makes grants with the goal of improving human welfare worldwide. Across eight decades, its mission has been to reduce poverty and injustice, strengthen democratic values, promote international cooperation, and advance human achievement.

Ford Foundation_12

RAA worked with the Ford Foundation, in marking its 75th anniversary, on communications enhancements to its landmarked, iconic headquarters on 43rd Street in Manhattan. Designed with the notion of having urban greenspace accessible to all, it is an example of environmental psychology’s application in architecture.

Ford Foundation_10
Ford Foundation_4
Ford Foundation_4

RAA sought to complement the building’s unique identity. Large-scale photographs and interactive media stations highlight the foundation’s history, celebrating grantees and their work. Two touch-screens provide access to its archive of historic images and present profiles of grant givers and grantees, along with Nobel laureates funded by the Foundation. The installation is flexible, allowing images and media to be easily changed and updated.

Ford Foundation_5
Ford Foundation_7
Ford Foundation_7

The enhancements provide a rich visual backdrop to the building’s public spaces—main lobby, elevator lobbies, and waiting rooms—where visitors, grantees, and grant applicants meet and converse with their peers on the front lines of social change.

Ford Foundation_9

The effect was to add a personal, human perspective to the Foundation’s work, showing that it affects real lives around the world.

Year 2011

Size 3,114 square feet

Ford Foundation_2