Walmart Museum
Bentonville, Arkansas


The Walmart Museum in Bentonville, Arkansas, is dedicated to the world’s largest company by revenue and its founder, Sam Walton. Its goal is to showcase the surprisingly local roots of the ubiquitious retail corporation.

RAA was asked to create a museum experience in the original five-and-dime store that Sam Walton opened in Bentonville’s town square in 1950. It was to be an informative time capsule, and one that would embody the everyday pleasures and humble accessibility associated with Sam Walton himself.


The design blends historic details of the original store with video and audio clips of the company’s history. The store’s original tile flooring, his iconic Ford pickup truck, and a re-installation of his wood-paneled office are all part of the exhibition. Interactives address the company’s influence in America and around the world.



The Museum includes a working five-and-dime store, complete with vintage toys, games, and candies. It also features an orientation theater, an interactive timeline, and a retro-styled soda fountain.

Size 6,000 square feet
Year 2011
“A new appreciation for Sam Walton and his honest yearning to help people to be able to afford the things they needed.”
—Donna G.
“It was very interesting to learn about the history of Sam Walton and Walmart.”
@sarahhellamarvel
“I was impressed with how much I learned in 30 minutes of browsing.”
@togetherpreneur
“Interesting, inspiring, and historical.”
—Nicholas K.
“Made in America – a true story, inspiring & patriotic.”
—Vikas B.
“Sam’s legacy lives on in this museum.”
—Zak H.